Category: Sports
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Hiring and Firing
Posted on May 22, 2025
The effectiveness of a team is significantly influenced by the manager’s ability to hire and, in certain cases, fire its employees, which is a critical factor in the organization’s functionality and success. The Initial Hiring Process and Finding the Right Fit: The hiring process can be long and meticulous, but it is important to…
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Meet our summer intern!
Posted on May 20, 2025
Hello, my name is Emmie Riendeau, and I am the Knox Sports Marketing summer intern! I am an upcoming senior at the University of Tampa and will be graduating in the Spring of 2026. I am majoring in sport management with a business administration minor, and am also a part of the Honors Program. I…
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Meet our spring intern!
Posted on January 29, 2025
My name is Ryan Macke, and I am the Knox Sports spring intern. I am a senior at the University of Tampa, and I will be graduating in May of 2025 with a degree in Sport Management. I have been in Tampa since 2021 and have loved every second of it. I am from Wyckoff,…
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Work-Life Balance
Posted on November 15, 2024
Work-life balance is something that many of us strive for, yet achieving it is difficult. For those working in sports, where a job often feels like a lifestyle, the battle can be even harder. Through stories of moments in their careers, Paul Sickmon and Brandon Parks share how their journey to find a work-life balance…
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What we would change if we ran the NCAA
Posted on October 7, 2024
What if Paul and Brandon were in charge of the NCAA? The NCAA oversees collegiate sports, organizing championships, and setting rules for over 1,100 schools, across three divisions. But what if Knox Sport’s, Paul Sickmon and University of Tennesee’s Brandon Parks were in charge of the NCAA? It might look like making some changes to…
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College Football Opening Day Stories with Paul and Brandon
Posted on September 20, 2024
Football Opening Day Stories With anticipation at an all-time high, college football opening day has arrived. In the latest episode of Knox Talk, Paul Sickmon and Brandon Parks discuss the optimism that comes as every team starts off undefeated. But they also reflect on the rollercoaster of emotions that comes with the kickoff of the…
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Finding Success With Small Budgets in Sports Sponsorships
Posted on July 25, 2024
In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way. Maximizing Limited Dollars…
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Client Perspective: Gus’s Fried Chicken
Posted on September 7, 2022
In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…
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Meet our Fall intern!
Posted on September 2, 2022
My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown Pennsylvania, which is a suburb outside of Philadelphia. I am a diehard Philly sports fan, with the Phillies and 76ers being my favorite teams to watch. Ever since I was young, my family has always vacationed…
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How to Close the Deal
Posted on August 4, 2022
In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…
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