Land O’ Frost
Land O' Frost partners with youth sports leagues in over 20 markets nationwide to help raise brand awareness and increase sales.
In 2001 Land O’ Frost and Knox Sports came up with a youth sports Marketing initiative. In the first year of this program we were in 11 markets across the country; sponsored a little over 1,000 teams and Land O’ Frost was the 8th largest lunchmeat company in the country. Since then, we have grown our youth sports program to 29 markets; we now sponsor over 10,000 teams and Land O’ Frost is the 3rd largest lunchmeat company in the country. Knox Sports executes and manages this entire program for us. We could not imagine doing it without them!
–Stephan Williams, Vice President of Marketing, Land O’ Frost