Tag: Basketball
Every once in a while, we decide to write something about what's going on in the world of sports marketing.

NCAA Allows For Student Athlete Endorsements!
Posted on May 4, 2020
Over the years there has been a whirlwind of opinions, statistics, and arguments on whether or not student-athletes should be paid or be able to make money off of their name and likeness. It has seemed like an endless battle with no change in sight. But now, the NCAA allows NIL for student-athletes. In 2020:…
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Say It Ain’t So! NBA Jersey Sponsorship?
Posted on October 10, 2012
Recently, the NBA has been public with their desire to make the last brand money grab and place corporate logos on the jerseys of their member teams. It will be interesting to see the outcry that this brings because, in the Universe of the Big Four US sports, the game jersey has seemingly been the…
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