Tag: Branding
Every once in a while, we decide to write something about what's going on in the world of sports marketing.

Maximizing Large Local Clients
Posted on July 10, 2024
In collegiate athletics, cornerstone partnerships play a crucial role in driving both financial success and community engagement. These are companies that invest a significant portion of their marketing budget into the athletics programs, therefore becoming an integral part of the game day experience and local culture. Additionally, making it a large part of their overall…
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Using Mascots in Sports Sponsorship Deals
Posted on July 8, 2024
With the ever-changing landscape of the sports industry, one element that has remained constant is the use of mascots. Often overlooked in sports sponsorship contracts, mascots offer a fun and cost-effective way to engage fans and audiences. Mascots can be more than just entertaining characters; they are valuable intellectual property. Clients consistently invest in leveraging…
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NCAA Allows For Student Athlete Endorsements!
Posted on May 4, 2020
Over the years there has been a whirlwind of opinions, statistics, and arguments on whether or not student-athletes should be paid or be able to make money off of their name and likeness. It has seemed like an endless battle with no change in sight. But now, the NCAA allows NIL for student-athletes. In 2020:…
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