Tag: college mascots
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Using Mascots in Sports Sponsorship Deals
Posted on July 8, 2024
With the ever-changing landscape of the sports industry, one element that has remained constant is the use of mascots. Often overlooked in sports sponsorship contracts, mascots offer a fun and cost-effective way to engage fans and audiences. Mascots can be more than just entertaining characters; they are valuable intellectual property. Clients consistently invest in leveraging…
Read More