Using Mascots in Sports Sponsorship Deals

Posted on July 8, 2024

With the ever-changing landscape of the sports industry, one element that has remained constant is the use of mascots. Often overlooked in sports sponsorship contracts, mascots offer a fun and cost-effective way to engage fans and audiences.  Mascots can be more than just entertaining characters; they are valuable intellectual property. Clients consistently invest in leveraging…

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