Closing Deals

Posted on April 8, 2024

Closing deals is an imperative part of sports marketing.  There are two types of challenges that are important to note in selling sponsorship deals. They include “Selling us’ ‘ and “re-sell the negotiations.” Selling us is selling the services your company provides. It can be hard because you’re essentially selling a concept, but the goal…

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Sponsorship Renewals

Posted on June 23, 2022

Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…

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