Tag: selling sponsorships
Every once in a while, we decide to write something about what's going on in the world of sports marketing.

Selling in Professional Sports
Posted on April 26, 2024
When selling sports sponsorships there are basic guidelines that apply no matter what level of sports you are selling. However, there are numerous differences in selling college sports sponsorships and selling professional sports sponsorships deals We dive into this topic, discussing the differences in resoruces, inventory, and much, much more. “I think a big part…
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Comparing Selling Music To Sports
Posted on September 14, 2022
Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell sponsorships to the USF Bulls and Tampa Bay Lightning, is now the lead seller at a major outdoor amphitheater and is in charge of selling…
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