Tag: Sports Business
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Sponsorship Renewals
Posted on June 23, 2022
Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…
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Say It Ain’t So! NBA Jersey Sponsorship?
Posted on October 10, 2012
Recently, the NBA has been public with their desire to make the last brand money grab and place corporate logos on the jerseys of their member teams. It will be interesting to see the outcry that this brings because, in the Universe of the Big Four US sports, the game jersey has seemingly been the…
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