Selling in Professional Sports

Posted on April 26, 2024

Selling in Professional Sports  When selling sports sponsorships there are basic guidelines that apply no matter what level of sports you are selling. However, there are numerous differences in selling college sports sponsorships and selling professional sports sponsorships deals We dive into this topic, discussing the differences in resoruces, inventory, and much, much more. “I…

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Should Companies Sponsor Big Brother Coverage in Sports?

Posted on January 23, 2013

Should players clean up their acts in order to be allowed a sponsorship? After hearing about an on and off-court verbal incident with Carmelo Anthony and the visiting Kevin Garnett, the New York Knicks decided to use their sophisticated in-arena recording devices to tape all the in-game banter. Deemed a preventative measure by the home…

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