Tag: Sports Sponsorship
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
The Evolution of Digital Assets in Sports Marketing
Posted on July 18, 2024
Over the years the landscape of digital assets in sports sponsorship has undergone a significant transformation. In the early days, digital inventory was limited to a simple logo on a box appearing on a website. This static approach marked both the beginning and the end of digital inventory. However, with technology constantly evolving in every…
Read More
Maximizing Large Local Clients
Posted on July 10, 2024
In collegiate athletics, cornerstone partnerships play a crucial role in driving both financial success and community engagement. These are companies that invest a significant portion of their marketing budget into the athletics programs, therefore becoming an integral part of the game day experience and local culture. Additionally, making it a large part of their overall…
Read More
Selling in Professional Sports
Posted on April 26, 2024
When selling sports sponsorships there are basic guidelines that apply no matter what level of sports you are selling. However, there are numerous differences in selling college sports sponsorships and selling professional sports sponsorships deals We dive into this topic, discussing the differences in resoruces, inventory, and much, much more. “I think a big part…
Read More
Should Companies Sponsor Big Brother Coverage in Sports?
Posted on January 23, 2013
Should players clean up their acts in order to be allowed a sponsorship? After hearing about an on and off-court verbal incident with Carmelo Anthony and the visiting Kevin Garnett, the New York Knicks decided to use their sophisticated in-arena recording devices to tape all the in-game banter. Deemed a preventative measure by the home…
Read More