Tag: lead generation
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
The Evolution of Digital Assets in Sports Marketing
Posted on July 18, 2024
Over the years the landscape of digital assets in sports sponsorship has undergone a significant transformation. In the early days, digital inventory was limited to a simple logo on a box appearing on a website. This static approach marked both the beginning and the end of digital inventory. However, with technology constantly evolving in every…
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ROI in your sports sponsorship deals
Posted on June 26, 2024
When working with clients to create sports sponsorships, it is crucial to demonstrate measurable success. In recent times, nothing is more important to sponsors than the return on investment (ROI). Over the years, the methods to evaluate and maximize the ROI have changed substantially. Sports marketing itself has evolved and now is treated like any…
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