Closing Deals

Posted on April 8, 2024

Closing deals is an imperative part of sports marketing.  There are two types of challenges that are important to note in selling sponsorship deals. They include “Selling us’ ‘ and “re-sell the negotiations.” Selling us is selling the services your company provides. It can be hard because you’re essentially selling a concept, but the goal…

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How non-profits can find success is sports sponsorships

Posted on March 7, 2024

Most people don’t usually think of sports when it comes to helping save lives. However, universities across the nation have partnered with non-profit organizations in order to help spread their message. Sports bring people together.  Most Americans love to watch sports. They grow a special connection with their favorite teams, specifically colleges and universities. You’ll…

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Comparing Selling Music To Sports

Posted on September 14, 2022

Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell sponsorships to the USF Bulls and Tampa Bay Lightning, is now the lead seller at a major outdoor amphitheater and is in charge of selling…

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Client Perspective: Gus’s Fried Chicken

Posted on September 7, 2022

In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…

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How to Sell Sponsorships with Hot and Cold Properties

Posted on August 4, 2022

It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. But, it is still possible to sell sponsorship deals at hot and cold properties.  How do we keep sponsors happy when things are not going great? It all starts with a relationship. In…

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How to Close the Deal

Posted on August 4, 2022

In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…

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Coaches Shows

Posted on June 29, 2022

In sports, coaches may be considered one of the most beloved or hated pieces of an organization. This is based mostly on the perception that their fan base has of them. Coach shows have quickly become one of the most popular additions to a school’s radio schedule due to the influence that coaches have.  Incorporating…

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Sponsorship Renewals

Posted on June 23, 2022

Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…

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Closing the Deal

Posted on July 22, 2021

Cold calling is one thing, but at some point, you have to close the deal.  What is the path to closing the deal? How do I know how to structure things in a pitch? What are some things I should keep in mind when giving a pitch? We break it down below.  First things first,…

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Selling from your alma mater

Posted on July 12, 2021

Selling sponsorships for your alma mater sounds like a dream come true. But the truth is, while it comes with a multitude of pros, it also creates a unique set of challenges.  One of the many sets of challenges can be distinguishing your emotions. It can be difficult to set aside your emotions and come…

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