Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell sponsorships to the USF Bulls and Tampa Bay Lightning, is now the lead seller at...
In the world of sport sponsorship, it isn’t always about the large deals or companies when it comes to measuring success. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it...
It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. How do we keep sponsors happy when things are not going great? It all starts with a relationship. In the realm of sports sponsorships,...
In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you...
In sports, coaches may be considered one of the most beloved or hated pieces of an organization. This is based mostly on the perception that their fan base has of them. Coach shows have quickly become one of the most popular additions to a school's...
Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one...
Cold calling is one thing, but at some point, you have to close the deal. What is the path to closing the deal? How do I know how to structure things in a pitch? What are some things I should keep in mind when giving a...
Selling sponsorships for your alma mater sounds like a dream come true. But the truth is, while it comes with a multitude of pros, it also creates a unique set of challenges. One of the many sets of challenges can be distinguishing your emotions. It can...