Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Closing Deals
Posted on April 8, 2024
Closing deals is an imperative part of sports marketing. There are two types of challenges that are important to note in selling sponsorship deals. They include “Selling us’ ‘ and “re-sell the negotiations.” Selling us is selling the services your company provides. It can be hard because you’re essentially selling a concept, but the goal…
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Meet our Spring 2024 Intern!
Posted on March 13, 2024
My name is Emma Stewart and I am the Knox Sports spring intern! I am a sophomore at the University of Tampa on track to graduate in May of 2026 with a degree in Marketing and a minor in Sport Management. I grew up in Fishers, Indiana, where I still go back during summer and…
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Managing Multiple Partners in the Same Category
Posted on March 7, 2024
Managing Multiple Partners Managing multiple partners in the same category can be very complex. It requires a strategic approach that can ensure that each partner is receiving the attention and benefits they expect. Although dealing with multiple partners in the same category can be difficult, it is important to manage that conflict. To have clear…
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How non-profits can find success is sports sponsorships
Posted on March 7, 2024
Most people don’t usually think of sports when it comes to helping save lives. However, universities across the nation have partnered with non-profit organizations in order to help spread their message. Sports bring people together. Most Americans love to watch sports. They grow a special connection with their favorite teams, specifically colleges and universities. You’ll…
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