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Jan 05, 2021

Posted in Advertising, Branding, Broadcasting, College Athletes, Coronavirus, Fan Engagment, Social Media, Sports, Sports Marketing, Sports Sponsorship, Women Sports by
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The world of sports looks so different. While fans may be in the stands in some states, it's still in reduced numbers. Bubble basketball is still real, and while things still are not where we wanted them to be, they’re getting better. So when will...

Jan 07, 2020

Posted in Advertising, Branding, Broadcasting, Endorsements, Sports, Sports Marketing, Sports Sponsorship by
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It’s no secret that streaming services have not only become omnipresent, but also a source for excellence in programming in today's society. The cattle call leaving cable for these services is overwhelming. The rationale is simple; low price, ability to obtain it virtually anywhere, and...

Jul 08, 2019

Posted in Advertising, Fan Engagment, Online Campaigns, Promotions, Social Media, Sports Marketing, Sports Sponsorship, Women Sports by
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This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than...