Category: Marketing
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
College Football Opening Day Stories with Paul and Brandon
Posted on September 20, 2024
Football Opening Day Stories With anticipation at an all-time high, college football opening day has arrived. In the latest episode of Knox Talk, Paul Sickmon and Brandon Parks discuss the optimism that comes as every team starts off undefeated. But they also reflect on the rollercoaster of emotions that comes with the kickoff of the…
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Where is NIL headed?
Posted on August 30, 2024
Where is NIL headed? Since July 2021, NIL (Name, Image, and Likeness) has changed its rules allowing college athletes to monetize their personal brand. This means athletes can now participate in endorsements, sponsorships, personal appearances, social media posts, and so much more. Although these rules continue to evolve and student-athletes are presented with so many…
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Meet our fall intern!
Posted on August 29, 2024
My name is Victoria Rodriguez, and I am the Knox Sports Marketing fall intern! I am a Senior at the University of Tampa, where I will graduate in May 2025 with a sports management Degree. Though I have spent the majority of the last 3 years in Tampa, I am originally from Monroe, New Jersey,…
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Traditional vs. Sports Marketing Agencies
Posted on August 5, 2024
In the past, traditional agencies played a significant role in the world of sports. They were involved in the creative process, media buys, and sports sponsorships. However, the landscape has drastically changed over the last two decades. Today, sports marketing has become far more complex, leading towards specialization. As the industry has evolved the complexity…
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