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NIL Tag

Nov 02, 2022

Posted in Sports Sponsorship by
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The sudden emergence of name, image, and likeness (NIL) in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along.  NIL was pushed onto the scene before people were ready for it. People around the country...

Jan 05, 2021

Posted in Advertising, Branding, Broadcasting, College Athletes, Coronavirus, Fan Engagment, Social Media, Sports, Sports Marketing, Sports Sponsorship, Women Sports by
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The world of sports looks so different. While fans may be in the stands in some states, it's still in reduced numbers. Bubble basketball is still real, and while things still are not where we wanted them to be, they’re getting better. So when will...