Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.

Meet our spring 2023 intern!
Posted on January 18, 2023
My name is Jack Hagan and I am the Knox Sports spring intern. I am a senior at the University of Tampa on track to graduate in May of 2023 with a degree in Sport Management and a Business Administration minor. I grew up in Wyckoff, New Jersey, and lived there for over 21 years.…
Read More
NIL
Posted on November 2, 2022
The sudden emergence of name, image, and likeness or NIL in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL impacts athletes and universities. NIL was pushed onto the scene before people were ready for it. People around the country were unhappy that…
Read More
Bowl Games and Hospitality
Posted on October 3, 2022
The discussions and recent agreement to change the College Football Playoff format from the current 4-team format to a 12-team format can shake up the college football world in many areas. Belive it or not, these changes can impact the future of bowl games and hospitality. With the format still years away, everything will remain…
Read More
Integrating Videoboards into Sports
Posted on October 3, 2022
The use and integration of video boards across the sports world have changed many aspects of the industry. Years ago, there were much simpler ways to integrate sponsorship into sports, such as short 30-second spots and permanent signage around a stadium. In recent years, the usage of LED video boards and ribbons has increased and…
Read More
Comparing Selling Music To Sports
Posted on September 14, 2022
Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell sponsorships to the USF Bulls and Tampa Bay Lightning, is now the lead seller at a major outdoor amphitheater and is in charge of selling…
Read More
Client Perspective: Gus’s Fried Chicken
Posted on September 7, 2022
In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…
Read More
Meet our Fall intern!
Posted on September 2, 2022
My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown Pennsylvania, which is a suburb outside of Philadelphia. I am a diehard Philly sports fan, with the Phillies and 76ers being my favorite teams to watch. Ever since I was young, my family has always vacationed…
Read More
Small Sponsorship Success
Posted on August 4, 2022
When people think about sports and sponsorships they usually think of the big multi-million dollar deals. Yes, these deals do make up for the majority of those that occur in sports, but not all of them. Small sports sponsorship deals still occurs everywhere for companies that may not be able to pay millions of dollars.…
Read More
How to Sell Sponsorships with Hot and Cold Properties
Posted on August 4, 2022
It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. But, it is still possible to sell sponsorship deals at hot and cold properties. How do we keep sponsors happy when things are not going great? It all starts with a relationship. In…
Read More
How to Close the Deal
Posted on August 4, 2022
In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…
Read More