Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Meet Our Fall Intern!
Posted on October 15, 2019
Hi everyone! My name is Taylor Livsey and I am the Knox Sports fall intern. I am currently a senior studying marketing at the University of Tampa, and a member of a sorority called Sigma Delta Tau. Living in Tampa, Florida these past 3 years has been a dream. I love being able to go…
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Our Favorite Promotions Celebrating The Return Of Football!
Posted on September 23, 2019
Fans are cheering. Faces are glued to TV screens every Sunday. Tailgates are in full swing. Stands are packed. Football is back and we are celebrating by sharing some of our favorite football promotions! Teams have been in preparation. Training days, workouts, and practice games all led up to the kick-off of football season. But…
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How Playing One Sport Changed the Sports World
Posted on August 12, 2019
It’s no secret that paid attendance across sports is down, and theories abound with reasons why. From money being tight to millennials wanting more than just a game day experience. We have another theory, one that has not been written about yet and spells more long-term doom for active attendance. Kids today are not viewing…
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The Hashtag Sports Conference: Year Two
Posted on July 8, 2019
This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than researching what will perform well. Although scary, being timely…
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What Are Targeted Ads?
Posted on June 21, 2019
Online marketing is huge nowadays. People have access to online shopping, stores, services, and ads from their phones and laptops. It’s easily accessible, reliable, and literally at your fingertips. But how do the ads that interest you manage to find their way into your feed? Orwellian as it may seem, the answer is simple: targeted…
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Should Emojis Be Used In Newsletters?
Posted on May 28, 2019
It’s no secret that we live in a tech-savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years is the use of emojis. But how do feel about…
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The History of Sports Marketing
Posted on May 14, 2019
Sports is beloved and passionately appreciated by almost everyone in the World. If you doubt this, then leave the planet during the World Cup and you can stick to your guns. It is no surprise that products desirous of attaching themselves to this passion have been evolving, growing, and thriving for YEARS. But when did…
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How Fan Engagment Has Changed For The Millennial Generation
Posted on April 19, 2019
The face of sports is ever-changing, and so are the fans. Especially for fans in the millennial generation. With this generation of sports fans, the impact of engagement is crucial to success in the sports world. For our generation, getting fans in the door is not easy. Ticket sales may be lagging with some organizations,…
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Influential Women in Sports
Posted on March 27, 2019
March is International Women’s Month. It’s a time we can reflect on the strong, kind-hearted, hard-working women in sports. There are so many female athletes who paved the way for the sports industry. Sports is one area where women are still the minority, but they shouldn’t be. According to Livestream, 80 percent of women consider…
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Top Super Bowl Commercials
Posted on February 5, 2019
Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to Statistica.com, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it’s not surprising that…
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