Category: Sports Sponsorship
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Washington Changes Team Name!
Posted on August 4, 2020
In this whirlwind of 2020 where nothing is as it seems, the Washington Redskins are changing their name and it may be the best thing they can do. They are looking to the future. The #BlackLivesMatter movement has spurred this needed development along. Many of the teams’ sponsors made their feelings clear with their wallets,…
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When will fans feel safe in stands again?
Posted on June 4, 2020
We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post-COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place? How long will the season be? How many people will be…
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NCAA Allows For Student Athlete Endorsements!
Posted on May 4, 2020
Over the years there has been a whirlwind of opinions, statistics, and arguments on whether or not student-athletes should be paid or be able to make money off of their name and likeness. It has seemed like an endless battle with no change in sight. But now, the NCAA allows NIL for student-athletes. In 2020:…
Read MoreTips + Tricks To Being Productive While Working From Home!
Posted on March 27, 2020
With the Coronavirus spreading rapidly, many companies are having their employees work from home in hopes to flatten the curve + stop the spread of the virus. With this comes a new set of challenges. Working from home is a big change and you can find yourself getting distracted easily. We have a few employees…
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Black History Month | Influential African American Athletes
Posted on February 21, 2020
In honor of Black History Month, we wanted to showcase some of the incredible and monumental African Americans in the world of sports. The world of sports would not be the same without many of these incredible athletes and we’re very thankful for them paving the way. There are so many influential African American athletes…
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The Rise of Streaming Services + Sports
Posted on January 7, 2020
It’s no secret that streaming services have not only become omnipresent but also a source for excellence in programming in today’s society. The cattle call leaving cable for these services is overwhelming. The rationale is simple; low price, ability to obtain it virtually anywhere, and an incredible and attractive variety of shows and movies. There…
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Our Favorite Promotions Celebrating The Return Of Football!
Posted on September 23, 2019
Fans are cheering. Faces are glued to TV screens every Sunday. Tailgates are in full swing. Stands are packed. Football is back and we are celebrating by sharing some of our favorite football promotions! Teams have been in preparation. Training days, workouts, and practice games all led up to the kick-off of football season. But…
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The Hashtag Sports Conference: Year Two
Posted on July 8, 2019
This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than researching what will perform well. Although scary, being timely…
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What Are Targeted Ads?
Posted on June 21, 2019
Online marketing is huge nowadays. People have access to online shopping, stores, services, and ads from their phones and laptops. It’s easily accessible, reliable, and literally at your fingertips. But how do the ads that interest you manage to find their way into your feed? Orwellian as it may seem, the answer is simple: targeted…
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Should Emojis Be Used In Newsletters?
Posted on May 28, 2019
It’s no secret that we live in a tech-savvy world. People would rather talk online than in person. Texting is more popular than calling. Social media is the new way people are obtaining and sharing information. One thing that has blown up over the years is the use of emojis. But how do feel about…
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