Category: Uncategorized
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Meet our fall intern!
Posted on August 29, 2024
My name is Victoria Rodriguez, and I am the Knox Sports Marketing fall intern! I am a Senior at the University of Tampa, where I will graduate in May 2025 with a sports management Degree. Though I have spent the majority of the last 3 years in Tampa, I am originally from Monroe, New Jersey,…
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Maximizing Large Local Clients
Posted on July 10, 2024
In collegiate athletics, cornerstone partnerships play a crucial role in driving both financial success and community engagement. These are companies that invest a significant portion of their marketing budget into the athletics programs, therefore becoming an integral part of the game day experience and local culture. Additionally, making it a large part of their overall…
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Using Mascots in Sports Sponsorship Deals
Posted on July 8, 2024
With the ever-changing landscape of the sports industry, one element that has remained constant is the use of mascots. Often overlooked in sports sponsorship contracts, mascots offer a fun and cost-effective way to engage fans and audiences. Mascots can be more than just entertaining characters; they are valuable intellectual property. Clients consistently invest in leveraging…
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ROI in your sports sponsorship deals
Posted on June 26, 2024
When working with clients to create sports sponsorships, it is crucial to demonstrate measurable success. In recent times, nothing is more important to sponsors than the return on investment (ROI). Over the years, the methods to evaluate and maximize the ROI have changed substantially. Sports marketing itself has evolved and now is treated like any…
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Meet our summer intern!
Posted on June 25, 2024
My name is Emilie Clay and I am the summer 2024 intern for Knox Sports! I am a rising senior at the University of Tampa, on track to graduate in May 2025. I am double majoring in both Sport Management and Marketing. I grew up in Southborough, Massachusetts, and still visit home during school breaks…
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A Deeper Look Into the Future of NIL
Posted on June 25, 2024
NIL (Name, Image, and Likeness), which has been in effect for almost three years, has significantly changed from the beginning. From the start, it has been a winding path to navigate, and it continues to evolve with recent rules and laws being passed and discussed. The landscape is chaotic and disorganized, with ongoing lawsuits and…
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Selling in Professional Sports
Posted on April 26, 2024
When selling sports sponsorships there are basic guidelines that apply no matter what level of sports you are selling. However, there are numerous differences in selling college sports sponsorships and selling professional sports sponsorships deals We dive into this topic, discussing the differences in resoruces, inventory, and much, much more. “I think a big part…
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Closing Deals
Posted on April 8, 2024
Closing deals is an imperative part of sports marketing. There are two types of challenges that are important to note in selling sponsorship deals. They include “Selling us’ ‘ and “re-sell the negotiations.” Selling us is selling the services your company provides. It can be hard because you’re essentially selling a concept, but the goal…
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