Tag: Sports Sponsorships
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Finding Success With Small Budgets in Sports Sponsorships
Posted on July 25, 2024
In the dynamic world of sports sponsorships, success isn’t always about the size of your budget but rather how effectively you leverage it. Clients that are limited in the amount of money they can spend on sponsorship, are still able to be involved in the realm of sport in an impactful way. Maximizing Limited Dollars…
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A Deeper Look Into the Future of NIL
Posted on June 25, 2024
NIL (Name, Image, and Likeness), which has been in effect for almost three years, has significantly changed from the beginning. From the start, it has been a winding path to navigate, and it continues to evolve with recent rules and laws being passed and discussed. The landscape is chaotic and disorganized, with ongoing lawsuits and…
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Managing Multiple Partners in the Same Category
Posted on March 7, 2024
Managing multiple partners in the same category can be very complex. It requires a strategic approach that can ensure that each partner is receiving the attention and benefits they expect. Although dealing with multiple partners in the same category can be difficult, it is important to manage that conflict, and have clear communication and a…
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Exploring High School Sponsorships
Posted on June 23, 2022
Finding the perfect partnership within sports is very fluid. When people think of sports sponsorships, they think of pro and college deals. However, youth and high school sport sponsorships are growing in popularity as the perfect partner for many. Today, we dive into the ins and outs of high school sports sponsorships. Right now it…
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TV Programming and Summer Promotions
Posted on June 16, 2022
Originally when TV programming for sports was created it was used for the sole purpose of televising games. With fans becoming more engaged with their teams over the years, televised shows and social promotions have enabled a more enhanced fan experience. On top of that, fans weren’t to be engaged continually. Summer promotions offer a…
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Intellectual Property Rights
Posted on May 17, 2022
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks. First, not everyone is allowed to use a school or team’s logos or marks. The team…
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Amazon Wins Exclusive NFL Rights
Posted on May 17, 2021
It has been revealed that Amazon has bought exclusive rights to the Thursday Night Football deal. This means that it will be aired exclusively via Amazon Prime streaming services. This is a first for the world of sports. Switching from cable to streaming as an exclusive rights holder for Thursday Night Football. What does this…
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The Hashtag Sports Conference: Year Two
Posted on July 8, 2019
This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than researching what will perform well. Although scary, being timely…
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