Managing Multiple Partners in the Same Category

Posted on March 7, 2024

Managing multiple partners in the same category can be very complex. It requires a strategic approach that can ensure that each partner is receiving the attention and benefits they expect. Although dealing with multiple partners in the same category can be difficult, it is important to manage that conflict, and have clear communication and a…

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NIL

Posted on November 2, 2022

The sudden emergence of name, image, and likeness or NIL in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL impacts athletes and universities. NIL was pushed onto the scene before people were ready for it. People around the country were unhappy that…

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Comparing Selling Music To Sports

Posted on September 14, 2022

Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell sponsorships to the USF Bulls and Tampa Bay Lightning, is now the lead seller at a major outdoor amphitheater and is in charge of selling…

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Client Perspective: Gus’s Fried Chicken

Posted on September 7, 2022

In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…

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Meet our Fall intern!

Posted on September 2, 2022

My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown Pennsylvania, which is a suburb outside of Philadelphia. I am a diehard Philly sports fan, with the Phillies and 76ers being my favorite teams to watch. Ever since I was young, my family has always vacationed…

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How to Sell Sponsorships with Hot and Cold Properties

Posted on August 4, 2022

It is not always sunshine and rainbows in college sports. Not every team or school can win a national championship every year. But, it is still possible to sell sponsorship deals at hot and cold properties.  How do we keep sponsors happy when things are not going great? It all starts with a relationship. In…

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How to Close the Deal

Posted on August 4, 2022

In sports sponsorships or any type of deal, one of the most important aspects of a deal is closing it. To do this there are several things that one must do to reach this point with their client. Once the correct steps are taken, you can then “close the deal.” Closing the deal starts with…

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Coaches Shows

Posted on June 29, 2022

In sports, coaches may be considered one of the most beloved or hated pieces of an organization. This is based mostly on the perception that their fan base has of them. Coach shows have quickly become one of the most popular additions to a school’s radio schedule due to the influence that coaches have.  Incorporating…

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Sponsorship Renewals

Posted on June 23, 2022

Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…

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Intellectual Property Rights

Posted on May 17, 2022

Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks.  First, not everyone is allowed to use a school or team’s logos or marks. The team…

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