Tag: Sports
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Washington Changes Team Name!
Posted on August 4, 2020
In this whirlwind of 2020 where nothing is as it seems, the Washington Redskins are changing their name and it may be the best thing they can do. They are looking to the future. The #BlackLivesMatter movement has spurred this needed development along. Many of the teams’ sponsors made their feelings clear with their wallets,…
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What does the future hold for MLB?
Posted on June 23, 2020
As the world slowly starts to roll into this new normalcy of a post-Coronavirus world, sports are beginning to open back up. College sports are good to go with fewer fans in the stands, NASCAR and UFC have already held matches and events. The NBA is coming to Disney. Yet, MLB is still a heaping…
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When will fans feel safe in stands again?
Posted on June 4, 2020
We all miss sports and we all know they are slowly working their way back to the “new normalcy” of this post-COVID-19 world. As sports start to return, many are asking what their return will look like. What protocols will be put into place? How long will the season be? How many people will be…
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The Rise of Streaming Services + Sports
Posted on January 7, 2020
It’s no secret that streaming services have not only become omnipresent but also a source for excellence in programming in today’s society. The cattle call leaving cable for these services is overwhelming. The rationale is simple; low price, ability to obtain it virtually anywhere, and an incredible and attractive variety of shows and movies. There…
Read MoreMental Health For Athletes
Posted on November 6, 2019
It’s clear that mental health is at a unique point in history. According to the National Institute of Mental Health, one in five adults lives with a mental illness. Mental illness can take a toll on anyone, especially those in the spotlight and who are under large amounts of stress, like athletes. On top of…
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How Playing One Sport Changed the Sports World
Posted on August 12, 2019
It’s no secret that paid attendance across sports is down, and theories abound with reasons why. From money being tight to millennials wanting more than just a game day experience. We have another theory, one that has not been written about yet and spells more long-term doom for active attendance. Kids today are not viewing…
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The Hashtag Sports Conference: Year Two
Posted on July 8, 2019
This past week our social media manager, Morgan, went to the Hashtag Sports Conference in New York City. After attending the conference for the second year, she wanted to share some tips and tricks that she took from the conference: Social timing is almost bigger than researching what will perform well. Although scary, being timely…
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The History of Sports Marketing
Posted on May 14, 2019
Sports is beloved and passionately appreciated by almost everyone in the World. If you doubt this, then leave the planet during the World Cup and you can stick to your guns. It is no surprise that products desirous of attaching themselves to this passion have been evolving, growing, and thriving for YEARS. But when did…
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Should They Sit This One Out?
Posted on January 14, 2019
To sit or not to sit, that is the question for some of the NCAA’s top athletes. Many athletes are choosing to abstain from bowl games. As recently as 2016 the thought of any athlete, much less the teams best and brightest missing a bowl game was sheerly inconceivable. But for many of the nation’s…
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