Tag: Sports
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Sponsorship Renewals
Posted on June 23, 2022
Sponsorship renewals are the ability for your company to retain a current client rather than find a new one. In sports, there are so many elements that go into a renewal including timing, the energy given by both sides, and the frequency of check-ins. Today, one of the easiest ways to retain a client and ensure…
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Intellectual Property Rights
Posted on May 17, 2022
Intellectual property, or IP rights, is something that is an intangible creation that the business, sports property, or individual owns the rights to. An example of this in sports is the right to use a team’s logo and marks. First, not everyone is allowed to use a school or team’s logos or marks. The team…
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Meet Our Summer Intern!
Posted on May 10, 2022
Meet our intern! My name is Ryan Arnold and I am the summer intern at Knox Sports Marketing. I am from West Hartford, CT, and am a huge Boston sports fan. Though a huge Boston sports fan, I am in the sunny state of Florida to get a degree in sports management and I am…
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Meet our fall intern, Candice!
Posted on September 14, 2021
Meet Candice! My name is Candice Lovelace, and I am the fall intern at Knox Sports Marketing! I am a senior at the University of South Florida. I am set to graduate in May of 2022 with a Bachelor’s degree in Digital Communication and Multimedia Journalism. I am the fall intern for Knox Sports Marketing,…
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Closing the Deal
Posted on July 22, 2021
Cold calling is one thing, but at some point, you have to close the deal. What is the path to closing the deal? How do I know how to structure things in a pitch? What are some things I should keep in mind when giving a pitch? We break it down below. First things first,…
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Selling from your alma mater
Posted on July 12, 2021
Selling sponsorships for your alma mater sounds like a dream come true. But the truth is, while it comes with a multitude of pros, it also creates a unique set of challenges. One of the many sets of challenges can be distinguishing your emotions. It can be difficult to set aside your emotions and come…
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Meet our summer intern!
Posted on June 8, 2021
My name is Kol Lewis and I am a senior at the University of Tampa. I am pursuing a bachelor’s degree in Sport Management with a minor in Communications. By pursuing the sports management route, my ultimate goal is to work within a Sports Strategy & Administration department for a professional sports organization. I’ve always…
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March Madness
Posted on March 23, 2021
March Madness History March Madness first started in 1939 and quickly became a premier sporting event year-after-year. It is the largest major basketball tournament in the U.S., consisting of six rounds. The first round starts with 64 teams, then dwindles to 32, then they have the Sweet Sixteen, the Elite Eight, the Final 4, and…
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Should sports continue the at-home game technology post-pandemic?
Posted on November 4, 2020
It is no secret that sports have changed in 2020. While we are seeing sports slowly start to return, they are nothing as they were. Teams are playing games in “bubbles,” cardboard crowds have replaced human ones, and virtual audiences are where the main focus is. As fans begin to trickle back into the stands,…
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Pac-12 Players Boycott Season
Posted on August 4, 2020
Pac-12 players have threatened to sit out this season unless they are paid 50% of the revenue from this season. They say the demands are long overdue and have to do with their human rights. Both the Coronavirus global pandemic and racial injustice were brought up with concerns about this college athlete boycott. But how would…
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