Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Top Super Bowl Commercials
Posted on February 5, 2019
Super Bowl commercials are the top of the mountain for advertisers and their agencies. Companies spend an inordinate percentage of their annual budget every year to try and break through the clutter and make an impression. According to Statistica.com, the 2018 Super Bowl brought in 103.4 million viewers. With those numbers, it’s not surprising that…
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Should They Sit This One Out?
Posted on January 14, 2019
To sit or not to sit, that is the question for some of the NCAA’s top athletes. Many athletes are choosing to abstain from bowl games. As recently as 2016 the thought of any athlete, much less the teams best and brightest missing a bowl game was sheerly inconceivable. But for many of the nation’s…
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