Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Meet Our Spring Intern!
Posted on January 26, 2026
Hello, my name is Cam Licolli, and I am the Knox Sports Marketing Spring Intern! I am a rising junior at the University of Tampa, graduating in the Winter of 2027. I’m majoring in Advertising and Public Relations with a double minor in Communications and Sport Management. On campus, I am a part of the…
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Hiring and Firing
Posted on May 22, 2025
The effectiveness of a team is significantly influenced by the manager’s ability to hire and, in certain cases, fire its employees, which is a critical factor in the organization’s functionality and success. The Initial Hiring Process and Finding the Right Fit: The hiring process can be long and meticulous, but it is important to…
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Meet our summer intern!
Posted on May 20, 2025
Meet Emmie: Hello, my name is Emmie Riendeau, and I am the Knox Sports Marketing summer intern! I am an upcoming senior at the University of Tampa and graduating in the Spring of 2026. My major is in sport management with a business administration minor. On campus, I am a part of the Honors Program.…
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Meet our spring intern!
Posted on January 29, 2025
My name is Ryan Macke, and I am the Knox Sports spring intern. I am a senior at the University of Tampa, and I will be graduating in May of 2025 with a degree in Sport Management. I have been in Tampa since 2021 and have loved every second of it. I am from Wyckoff,…
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Work-Life Balance
Posted on November 15, 2024
Work-life balance is something that many of us strive for, yet achieving it is difficult. For those working in sports, where a job often feels like a lifestyle, the battle can be even harder. Through stories of moments in their careers, Paul Sickmon and Brandon Parks share how their journey to find a work-life balance…
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What we would change if we ran the NCAA
Posted on October 7, 2024
What if Paul and Brandon were in charge of the NCAA? The NCAA oversees collegiate sports, organizing championships, and setting rules for over 1,100 schools, across three divisions. But what if Knox Sport’s, Paul Sickmon and University of Tennesee’s Brandon Parks were in charge of the NCAA? It might look like making some changes to…
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College Football Opening Day Stories with Paul and Brandon
Posted on September 20, 2024
Football Opening Day Stories With anticipation at an all-time high, college football opening day has arrived. In the latest episode of Knox Talk, Paul Sickmon and Brandon Parks discuss the optimism that comes as every team starts off undefeated. But they also reflect on the rollercoaster of emotions that comes with the kickoff of the…
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Where is NIL headed?
Posted on August 30, 2024
Where is NIL headed? Since July 2021, NIL (Name, Image, and Likeness) has changed its rules allowing college athletes to monetize their personal brand. This means athletes can now participate in endorsements, sponsorships, personal appearances, social media posts, and so much more. Although these rules continue to evolve and student-athletes are presented with so many…
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Meet our fall intern!
Posted on August 29, 2024
My name is Victoria Rodriguez, and I am the Knox Sports Marketing fall intern! I am a Senior at the University of Tampa, where I will graduate in May 2025 with a sports management Degree. Though I have spent the majority of the last 3 years in Tampa, I am originally from Monroe, New Jersey,…
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Traditional vs. Sports Marketing Agencies
Posted on August 5, 2024
In the past, traditional agencies played a significant role in the world of sports. They were involved in the creative process, media buys, and sports sponsorships. However, the landscape has drastically changed over the last two decades. Today, sports marketing has become far more complex, leading towards specialization. As the industry has evolved the complexity…
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