Blog
Every once in a while, we decide to write something about what's going on in the world of sports marketing.
Managing Multiple Partners in the Same Category
Posted on March 7, 2024
Managing multiple partners in the same category can be very complex. It requires a strategic approach that can ensure that each partner is receiving the attention and benefits they expect. Although dealing with multiple partners in the same category can be difficult, it is important to manage that conflict, and have clear communication and a…
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How non-profits can find success is sports sponsorships
Posted on March 7, 2024
Most people don’t usually think of sports when it comes to helping save lives. However, universities across the nation have partnered with non-profit organizations in order to help spread their message. Sports bring people together. Most Americans love to watch sports. They grow a special connection with their favorite teams, specifically colleges and universities. You’ll…
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Meet our spring 2023 intern!
Posted on January 18, 2023
Meet Jack! My name is Jack Hagan and I am the Knox Sports spring intern. Currently, I am a senior at the University of Tampa, on track to graduate in May of 2023 with a degree in Sport Management and a Business Administration minor. Growing up I lived in Wyckoff, New Jersey, and lived there…
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NIL
Posted on November 2, 2022
The sudden emergence of name, image, and likeness or NIL in college athletics has left schools with many unanswered questions and unpredictabilities due to how fast the process has moved along. NIL impacts athletes and universities. NIL was pushed onto the scene before people were ready for it. People around the country were unhappy that…
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Bowl Games and Hospitality
Posted on October 3, 2022
The discussions and recent agreement to change the College Football Playoff format from the current 4-team format to a 12-team format can shake up the college football world in many areas. Belive it or not, these changes can impact the future of bowl games and hospitality. With the format still years away, everything will remain…
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Integrating Videoboards into Sports
Posted on October 3, 2022
The use and integration of video boards across the sports world have changed many aspects of the industry. Years ago, there were much simpler ways to integrate sponsorship into sports, such as short 30-second spots and permanent signage around a stadium. In recent years, the usage of LED video boards and ribbons has increased and…
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Comparing Selling Music To Sports
Posted on September 14, 2022
Even though music and sports involve selling sponsorships and events to consumers, they can be very different in the way that they do things. Andrew Goldberg, who used to sell sponsorships to the USF Bulls and Tampa Bay Lightning, is now the lead seller at a major outdoor amphitheater and is in charge of selling…
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Client Perspective: Gus’s Fried Chicken
Posted on September 7, 2022
In the world of sports sponsorship, it isn’t always about the large deals or companies when it comes to measuring success.. There are lots of deals that are done with smaller, local companies to help their brand and business growth, and in this case, it was looked at through the lens of Gus’s Fried Chicken.…
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Meet our Fall intern!
Posted on September 2, 2022
Meet DJ! My name is DJ Reardon and I am the fall intern at Knox Sports Marketing. I am from Downingtown, Pennsylvania. I’m a diehard Philly sports fan. My two favorite teams are the Phillies and the 76ers. Growing up, my family has always vacationed in various parts of Florida. So naturally, I wanted to…
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Small Sponsorship Success
Posted on August 4, 2022
When people think about sports and sponsorships they usually think of the big multi-million dollar deals. Yes, these deals do make up for the majority of those that occur in sports, but not all of them. Small sports sponsorship deals still occurs everywhere for companies that may not be able to pay millions of dollars.…
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